Devon

We’ve always had a soft spot for Boden’s childrenswear  but they’ve really upped their game of late, not least with their current range of non-girly girls’ clothes. Brands seem to be finally taking note that not everyone wants to dress their daughters as all-pink glittery princesses nor their sons head-to-toe in football and spaceship motifs. John Lewis, of course, was the first major retailer to remove girls/boys labels from their childrenswear, while a whole slew of new online kidswear brands are creating cool unisex pieces (which certainly opens up the possibilities of hand-me-downs.) Gender stereotypes, be gone!
<div id="attachment_9430" style="width: 1010px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-9430" decoding="async" loading="lazy" class="wp-image-9430 size-full" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/gender-neutral-clothes.jpg" alt="dresses" width="1000" height="485" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/gender-neutral-clothes.jpg 1000w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/gender-neutral-clothes-300x146.jpg 300w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/gender-neutral-clothes-768x372.jpg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/gender-neutral-clothes-720x349.jpg 720w" sizes="(max-width: 1000px) 100vw, 1000px" /><a href="http://www.boden.co.uk/en-gb/girls-dresses/playsuits-and-dungarees/g0499-blu/girls-orion-blue-roarsome-friends-culotte-playsuit" target="_blank" rel="noopener noreferrer">Culotte Playsuit</a> (from £26), <a href="http://www.boden.co.uk/en-gb/girls-dresses/party-dresses/g0181-nav/girls-navy-castle-party-jersey-dress" target="_blank" rel="noopener noreferrer">Party Jersey Dress</a> (from £28) &amp; <a href="http://www.boden.co.uk/en-gb/girls-dresses/day-dresses/g0500-blu/girls-blue-do-you-think-she-saurus-jersey-printed-dress" target="_blank" rel="noopener noreferrer">Jersey Printed Dress </a>(from £20)</div>
If there’s a little girl in your life who’s obsessed with pirates, sharks, rockets or dinosaurs, Boden will be your happy place this season. This prehistoric print culotte playsuit (from £26) is ridiculously cute, no? Ditto this blue castle dress (from £28) – can this really be a party dress without frou-frou nor frills? Yes, it can.
<div id="attachment_9431" style="width: 1010px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-9431" decoding="async" loading="lazy" class="wp-image-9431 size-full" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/gender-neutral-dresses.jpg" alt="dresses" width="1000" height="485" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/gender-neutral-dresses.jpg 1000w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/gender-neutral-dresses-300x146.jpg 300w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/gender-neutral-dresses-768x372.jpg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/gender-neutral-dresses-720x349.jpg 720w" sizes="(max-width: 1000px) 100vw, 1000px" /><a href="http://www.boden.co.uk/en-gb/girls-new-in/dresses/g0506-pnk/girls-mid-pink-stripe-shark-animal-appliqué-dress" target="_blank" rel="noopener noreferrer">Animal Appliqué Dress</a> (from £26), <a href="http://www.boden.co.uk/en-gb/girls-dresses/day-dresses/g0383-nav/girls-starboard-blue-skulls-hotchpotch-jersey-dress" target="_blank" rel="noopener noreferrer">Hotchpotch Jersey Dress</a> (from £14.40) &amp; <a href="http://www.boden.co.uk/en-gb/girls-dresses/day-dresses/g0619-nav/girls-school-navy-rocket-appliqué-dress" target="_blank" rel="noopener noreferrer">Rockert Appliqué Dress</a> (from £18)</div>
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Whistle whetted? Here are some more of our favourite gender cliché-busting brands…
<img decoding="async" loading="lazy" class="alignnone size-full wp-image-9432" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/milk-romper.jpeg" alt="grey romper with milk word" width="800" height="800" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/milk-romper.jpeg 800w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/milk-romper-150x150.jpeg 150w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/milk-romper-300x300.jpeg 300w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/milk-romper-768x768.jpeg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/milk-romper-500x500.jpeg 500w" sizes="(max-width: 800px) 100vw, 800px" />
This <a href="http://organic-zoo.com/product/stripy-milk-playsuit" target="_blank" rel="noopener noreferrer">Organic Zoo romper</a> (£30) is so cute it almost makes me want to have another baby (almost!) The ethical brand’s unisex slogan playsuits and tops are all 100 percent organic cotton.
<img decoding="async" loading="lazy" class="alignnone size-full wp-image-9433" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/john-lewis-tracksuits-2.jpg" alt="tracksuit" width="1000" height="555" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/john-lewis-tracksuits-2.jpg 1000w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/john-lewis-tracksuits-2-300x167.jpg 300w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/john-lewis-tracksuits-2-768x426.jpg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/john-lewis-tracksuits-2-720x400.jpg 720w" sizes="(max-width: 1000px) 100vw, 1000px" />
This <a href="https://www.johnlewis.com/john-lewis-baby-organic-cotton-jacquard-bomber-jacket-multi/p3459167" target="_blank" rel="noopener noreferrer">John Lewis jacket</a> (£16) and <a href="https://www.johnlewis.com/john-lewis-baby-organic-cotton-jacquard-trousers-green/p3459130" target="_blank" rel="noopener noreferrer">trousers</a> (£10) have a groovy jacquard print, are unisex and 100 per cent organic cotton. What’s not to like?<img decoding="async" loading="lazy" class="alignnone size-full wp-image-9438" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/piupia-t-shirt.jpg" alt="Grey kids t shirt" width="800" height="800" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/piupia-t-shirt.jpg 800w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/piupia-t-shirt-150x150.jpg 150w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/piupia-t-shirt-300x300.jpg 300w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/piupia-t-shirt-768x768.jpg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/piupia-t-shirt-500x500.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />
London-based, Portugal-produced brand Piupia makes nonchalantly cool kidswear in a muted palette – because you don’t have to dress your child like Mr Tumble, after all. Case in point: this understated <a href="https://www.piupia.co.uk/collections/memories-of-summer/products/blue-cat-tee%20" target="_blank" rel="noopener noreferrer">T-shirt</a> (£24).
<img decoding="async" loading="lazy" class="size-full wp-image-9441 aligncenter" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/superman-tshirt-1.png" alt="Superman t shirt" width="600" height="650" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/superman-tshirt-1.png 600w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/superman-tshirt-1-277x300.png 277w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/superman-tshirt-1-462x500.png 462w" sizes="(max-width: 600px) 100vw, 600px" />
Now anyone can be Superman. Love this H&amp;M <a href="http://www2.hm.com/en_gb/productpage.0603856002.html" target="_blank" rel="noopener noreferrer">T shirt</a> (£7.99) with a reversible sequin motif. There’s a Batman one too.
<img decoding="async" loading="lazy" class="size-full wp-image-9435 aligncenter" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/little-bird-yellow-towelling-playsuit.png" alt="yellow towelling suit" width="600" height="937" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/little-bird-yellow-towelling-playsuit.png 600w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/little-bird-yellow-towelling-playsuit-192x300.png 192w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/little-bird-yellow-towelling-playsuit-320x500.png 320w" sizes="(max-width: 600px) 100vw, 600px" />
Don’t forget Jools Oliver’s Little Bird range for Mothercare, with its ’70s summer vibes and rainbow motifs. This sunshiney <a href="https://www.mothercare.com/on/demandware.store/Sites-MCENGB-Site/default/Product-Show?pid=LPH910%20" target="_blank" rel="noopener noreferrer">towelling playsuit</a> (£14) will make even the grumpiest nipper smile.
<img decoding="async" loading="lazy" class="alignnone size-full wp-image-9436" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/printes-sundress.jpg" alt="kids sundress" width="800" height="1000" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/printes-sundress.jpg 800w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/printes-sundress-240x300.jpg 240w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/printes-sundress-768x960.jpg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/printes-sundress-400x500.jpg 400w" sizes="(max-width: 800px) 100vw, 800px" />
This quirky <a href="https://www.turtledovelondon.com/collections/dresses/products/our-house-woven-sundress" target="_blank" rel="noopener noreferrer">printed sun-dress</a> (£30) was inspired by a child’s drawing of a house (must say, that child is way better at drawing than me). It’s typical of Turtledove London’s clean, graphic unisex styles.
<img decoding="async" loading="lazy" class="size-full wp-image-9437 aligncenter" src="https://devon.muddystilettos.co.uk/wp-content/uploads/sites/14/2018/03/bear-jumper.jpg" alt="red jumper with bear" width="700" height="700" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/bear-jumper.jpg 700w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/bear-jumper-150x150.jpg 150w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/bear-jumper-300x300.jpg 300w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2018/03/bear-jumper-500x500.jpg 500w" sizes="(max-width: 700px) 100vw, 700px" />
Tootsa’s bold, bright unisex pieces are lots of fun – this <a href="https://www.tootsa.com/bear-tootsa-tots-zip-mouth-sweatshirt-bright-red" target="_blank" rel="noopener noreferrer">bear sweatshirt</a> (£38) has a zip attachment which you open to reveal his teeth and tongue. So it’s basically a top/toy hybrid.
<a href="http://www.boden.co.uk/en-gb/children-clothing" target="_blank" rel="noopener noreferrer">Boden Kids</a>

Brilliant Boden

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