Founded in 2002 by Gayle and John Robinson and designed in Devon, this colourful clothing brand bristles with go-to basics for the whole family. It’s perfect for the Great Outdoors. We’re talking zippy gilets, fleecy hoodies and cuddly kids’ fleeces, along with snuggly socks and stripy scarves. The wide range of colour-ways, in life-enhancing yellows, pinks, sky-blues and yachty stripes, is perfect for getting you in the mood for action, whether you’re walking the pooch on the moors, or heading to the beach for a picnic.

Made from 100% cotton, everything is enhanced with thoughtful little details from embroidery to pretty floral linings. It’s obviously made by people who are outdoorsy. Take their 100% waterproof coats with taped seams, big hoods and just the right length to keep you dry in a good old West Country downpour. No soggy bottoms here! Plus, clothes are carefully screen-printed and pre-washed for zero shrinkage or pesky colour run.

With three children of their own who double as models on their website, the Robinsons set up their original store on The Triangle in Teignmouth. Since then their popularity and quality (think Joules) has seen them expand to a further four stores in Devon, Somerset, Yorkshire and online.

Talking of online – bargain-hunters, take note: there are always exclusive savings and big offers worth keeping an eye out for online. But hands off the yellow waterproof jacket with the cosy cuffs and neck lining. That’s got Muddy’s name on it.