Devon


<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1920" height="2560" src="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/lauren-scamps-scaled.jpg" alt="Lauren Cooley Scamps Studio Devon " class="wp-image-69974" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/lauren-scamps-scaled.jpg 1920w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/lauren-scamps-600x800.jpg 600w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/lauren-scamps-750x1000.jpg 750w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/lauren-scamps-768x1024.jpg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/lauren-scamps-1152x1536.jpg 1152w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/lauren-scamps-1536x2048.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></figure>



<p>Running a small business with an online presence, and want to nail your socials and SEO? Meet <a href="https://www.instagram.com/scampsvintage/" target="_blank" rel="noreferrer noopener">Lauren Cooley</a> of Scamps Vintage. She made the final five in the Muddy Awards 2024 for Best Children&#8217;s Business, but she also has another string to her bow &#8211; 15+ years experience in digital marketing, including heading up the Digital Team at TK Maxx. </p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="1147" src="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/scamps-studio-3.jpg" alt="Scamps Studio " class="wp-image-69979" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/scamps-studio-3.jpg 1000w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/scamps-studio-3-697x800.jpg 697w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/scamps-studio-3-872x1000.jpg 872w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/scamps-studio-3-768x881.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p>Now, she&#8217;s evolving her brand to create <a href="https://www.scampsvintage.com/scampsstudio" target="_blank" rel="noreferrer noopener">Scamps Studio</a>, specialising in influencer partnerships, UGC creation, social media strategy and SEO-optimised content while championing sustainable, ethical brands. Not sure what half those terms mean? Here&#8217;s Lauren&#8217;s top tips to help you navigate your digital world.</p>



<h2 class="wp-block-heading" id="h-1-instagram-stories-matter">1/ Instagram stories matter</h2>



<p>With&nbsp;500M+&nbsp;daily users, Instagram Stories offer a dynamic way to engage in real-time. Whether through interactive polls, behind-the-scenes content, or limited-time offers, Stories create authentic, fleeting connections. This increased engagement can boost your overall reach and visibility. A great story feels personal and invites interaction &#8211; think quick tips, real-time updates, or questions for your audience. Stories that are overly polished or sales-heavy often miss the mark. Keep them authentic and interactive for the best engagement.</p>



<h2 class="wp-block-heading" id="h-2-diversify-your-platforms">2/ Diversify your platforms</h2>



<p>Don’t put all your eggs in one basket. While Instagram might be your mainstay, you can’t afford to ignore TikTok, Facebook, LinkedIn, or emerging platforms. Different platforms attract different demographics. Spread your content strategically to reach a broader audience. Tailor your content for each platform&#8217;s strengths. Instagram thrives on visuals, TikTok favors snappy, fun videos, and LinkedIn calls for more professional, in-depth insights. Research each platform’s unique style, and test different formats to see what resonates with your audience.</p>



<h2 class="wp-block-heading" id="h-3-use-seo-for-web-and-socials">3/ Use SEO for web <em>and</em> socials</h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1000" height="667" src="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/christin-hume-Hcfwew744z4-unsplash-1000x667.jpg" alt="hands typing on a laptop " class="wp-image-69980" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/christin-hume-Hcfwew744z4-unsplash-1000x667.jpg 1000w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/christin-hume-Hcfwew744z4-unsplash-800x533.jpg 800w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/christin-hume-Hcfwew744z4-unsplash-768x512.jpg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/christin-hume-Hcfwew744z4-unsplash.jpg 1500w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption class="wp-element-caption">Christin Hume/Unsplash</figcaption></figure>



<p>SEO isn’t just for websites: using the right keywords in your social bios and posts can significantly improve your discoverability, helping you attract more organic traffic. Optimized captions, hashtags, and profiles are key to growing your reach. Alt text is crucial not just for accessibility, but for <a href="https://www.eventbrite.co.uk/e/the-essentials-of-seo-with-scamps-studio-tickets-1021453664407?aff=oddtdtcreator&amp;utm-source=cp&amp;utm-campaign=social&amp;utm-content=attendeeshare&amp;utm-medium=discovery&amp;utm-term=listing" target="_blank" rel="noreferrer noopener">improving your SEO</a>. Be descriptive and keyword-conscious in your alt text for images. This helps search engines better index your content and boosts discoverability.</p>



<h2 class="wp-block-heading" id="h-4-use-ai-to-save-time">4/ Use AI to save time</h2>



<p>AI tools, such as ChatGPT, aren’t just time-savers, they can be a game-changer for content creation. From generating ideas to writing captions or creating post templates, AI frees up your time so you can focus on strategy and growth. While AI can draft the basics, always give it your brand’s unique tone and voice. Whether that’s more playful, professional, or casual, tweaking AI-generated content helps ensure consistency with your brand identity. For example, you can suggest ChatGBT writes in the style of Scamps Vintage and it will create content looking at that style (very clever!)</p>



<h2 class="wp-block-heading" id="h-5-use-tiktok-to-engage-the-young-market">5/ Use TikTok to engage the young market</h2>



<p>TikTok is ideal for brands looking to reach a younger audience, particularly Gen Z and millennials. Businesses in fashion, entertainment, beauty, and lifestyle tend to perform well here, but almost any brand can benefit from TikTok&#8217;s unique format if the content is creative and engaging. Maximise it by creating short, engaging content &#8211; videos between 15 to 30 seconds perform best. Follow trends to stay on top of trending hashtags and sounds for increased visibility. Engage with users by responding to comments and use features like duets and collaborations to engage with your audience directly.</p>



<h2 class="wp-block-heading" id="h-6-invest-in-equipment-to-improve-your-content-and-make-life-easier">6/ Invest in equipment to improve your content (and make life easier)</h2>



<p>Upgrading your equipment can significantly enhance the quality of your content and make the production process smoother. A ring light is one of the easiest ways to improve the quality of your photos and videos. It provides even lighting, reduces shadows, and highlights your subject. Affordable and versatile, it’s a must-have for anyone creating content, whether for Instagram Reels, TikTok, or YouTube. </p>



<h2 class="wp-block-heading" id="h-want-more-tips-from-lauren">Want more tips from Lauren?</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="1000" src="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/Studio-scamps-1.jpg" alt="Lauren Cooley Scamps Studio " class="wp-image-69978" srcset="https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/Studio-scamps-1.jpg 1000w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/Studio-scamps-1-800x800.jpg 800w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/Studio-scamps-1-400x400.jpg 400w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/Studio-scamps-1-768x768.jpg 768w, https://dev.muddystilettos.co.uk/devon/wp-content/uploads/sites/14/2024/09/Studio-scamps-1-500x500.jpg 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p><em>Don&#8217;t be shy! <a href="https://www.scampsvintage.com/scampsstudio" target="_blank" rel="noreferrer noopener">Get in touch with Lauren </a>to find out how she can elevate your digital life, whether it&#8217;s a full social media review, suggestions on easy, impactful changes or help with promoting your events. Join Lauren for an online crash course crash course on all things SEO in a simple, easy-to-follow way, plus, SEO for Instagram. <a href="https://www.eventbrite.co.uk/e/the-essentials-of-seo-with-scamps-studio-tickets-1021453664407?aff=oddtdtcreator&amp;utm-source=cp&amp;utm-campaign=social&amp;utm-content=attendeeshare&amp;utm-medium=discovery&amp;utm-term=listing" target="_blank" rel="noreferrer noopener">Book here, £60pp.</a></em></p>


SEO for dummies and how to nail your socials – from a digital guru

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