Looking for a little English Riviera luxury? Step this way, m’lady, because Mercure Hotels, owned by Fragrance Luxury UK Hotel Group, have just opened the doors on a shiny new 161 bedroom hotel in Paignton – and we know a goodie when we see one! The seafront location is to die-for, with far-reaching views across the bay and Paignton Green. There’s also a zhuzhy restaurant serving up locally-inspired cuisine and a huge range of bedrooms to choose from, including standard doubles and luxurious Privilege sea-view rooms perfect for couples, families and your pooch.

Part of the Accor Group, Mercure Hotels are known for their world-leading hospitality, with 5,300 properties across 110 countries. The four-star Devon addition to the group is as elegant as you’d expect, with art-deco inspired interiors and a two-tier Med-style terrace where you can sip your Aperol and soak up the sunshine.

Plus, the golden beaches, easy-peasy hotel parking and onsite gym are not the only draw. Book here and, whether you have kids in tow or are treating yourself to a date night, you’re perfectly placed for some of South Devon’s top attractions. For kids, there’s all the fun of Paignton Zoo, Splashdown Quaywest, and the nearby prehistoric Kent’s Cavern caves, or for more grown-up charms, you have the Palace Theatre Paignton, Agatha Christie’s holiday home at National Trust’s Greenway and steam train and rib rides to take in the Devon coastline. And loads more – just check out Muddy’s What’s On!

Piqued your interest? Bag that Privilege Room, and start soaking up that coastal culture asap.