This new coastal clothing brand is ideal for busy babes, and frill-fearing mums who prefer to dress their kids in practical, unisex gear. Designed by mum of one Christy, who lives 40 seconds from the beach at Westward Ho! it’s all handmade from no-nasties and eco-friendly material with sensitive young skin in mind.

Previously a health and safety officer, Christy made the pivot to crafting children’s clothing when the double whammy of lockdown and her maternity leave ended, having learnt to sew from her seamstress granny when just a tot. Husband Ross designed the website and hey presto!, less than two years later, her designs are so popular, she’s sold over 750 items, simply through word of mouth, including her best selling rompers, plus leggings, beach bummy nappy covers, tops and accessories.

And she bagged Best Children’s Clothing Business in the Muddy Awards 2021 to boot.

Like Muddy, Christy is a great believer in supporting local, so she works with other local businesses to create her 13 exclusive prints, labels and packaging. You just choose the fabric, style and size and she’ll turn it around for you in 2-3 weeks (quicker if need be).

We hardly need point it out but this brand makes a gorgeous gift – all thoughtfully wrapped in acid-free tissue and plastic-free packaging. It’s also so affordable I defy you not to pop something for your littlies and a pair of matching adult leggings in the basket. (Dads, take the hint.)