Gotta have it: Raw Flora
Living in leggings? Find your comfort zone - and your Zen - with a brand new ethical range of yoga and active gear. Plus, 15% off for Muddy readers!
Looking to swerve JD Sports and look local for your daily walks and yoga gear? Say namaste to Raw Flora, a brand-new online range of womens’ active wear, newly launched in lockdown by talented seamstress and local lass, Alex.
I love yoga/walks/lazing about on the sofa so when a friend gave me the heads-up about her a couple of weeks ago (she lives up the road from me), I got in quick and ordered the MOVE Leggings in black and the Tulip Vest.
They fit like a dream (though I’m sparing you the pics of me as Alex wears them so much better) and I’m super-impressed with the quality.
Muddy ticks for comfort factor: having worn them for both my online yoga seshes and just to lounge around I can report they feel lovely on. The leggings look good with boots and a big jumper too, clinging in the right places with a bit of useful tum control but no elastic digging into your curvy bits.
Lots of thoughtful details too – made by a woman with women in mind – the flattering high waist, a textured panel across the leg and a side pocket for your phone.
I’m fancying the gorgeous ruched bamboo tee next, it looks like something you might find at Reiss.
The colour range wouldn’t look out of place on a Farrow & Ball chart. No neon-brights here, think muted berry shades, mustard, powdered-blues and plum, as well as functional black.
The branding is cool but also feels friendly and personal. On the website, it’s Alex and her bendy mates modelling the gear, with explanations about the slow fashion ethos and the sizing.
Alex (pictured above) tells me she learnt to sew when she was knee-high to a yoga block, and up until recently was working as a freelance seamstress for a fast fashion giant when she had her eureka moment, deciding to step away from low pay and lower-quality materials to work for herself, to design and make quality women’s active wear she was proud of and would want to wear herself.
It’s obvious someone who actually does yoga designed them. The Tulip Top is now my Numero Uno favourite because it holds on to where you need it and yet moves just right with your body. (I hate those tops which fall over your head and reveal your bulges when you’re doing downward dog.) Plus, they feel sleek but not see-through and they’ve come out numerous washes as springy as the day first went in.
If you’re into running, these aren’t your girls although Alex has plans for a running legging in the pipeline.
Price-wise, tops start at £40 and bottoms around £60, on a par with quality brands like Sweaty Betty and what you’d expect to pay for slow fashion, as everything is made from sustainable materials, including bamboo, recycled nylon and organic cotton. Plus, for every order placed, she will arrange to have a tree planted across the globe by the non-profit One Tree Planted.
And all this from a woman still only in her early 20s who started her business in a spare bedroom during a global pandemic. Inspirational, eh?
Go show Raw Flora some love!
GRAB YOUR LOVELY LAUNCH DISCOUNT Adopt the Happy Baby pose! Alex is offering Muddy readers 15% off with the code MUDDY15.