Muddy says: popping in to Exeter’s Lorna Ruby is like unwrapping a box of your favourite chocolates; you know it’s dangerous, you know you’ll want everything, but you’re going in anyway and to hell with the consequences. It’s just too damn pretty in this fab fashion and lifestyle boutique!
Lorna Ruby is everything you want from a shopping experience in Exeter – and I don’t say that lightly. It’s perfectly – and prettily – situated off the busy main drag, on the way to Cathedral Green and next to Lloyds Kitchen (a great pitstop for refuelling). And it’s a welcome antidote to the high street chains, with a truly independent look and feel.
Owner Lorna does a cracking job of carefully curating a selection of beautiful, wearable and affordable fashion from upcoming designers (lots of Scandi names on the rails, for starters); gorgeous jewellery, much of it from local makers; gifts and covetable pieces for the home. Seriously, this is a girl with a great eye for what we all want in our homes and our wardrobes. Damn her – I’m nearly bankrupt!
Expect to discover new brands and find some favourites, like Veja, Selected Femme and Bellerose; try colours and designs that you wouldn’t normally eyeball on a shopping trip; and to return again and again as this place becomes your go-to store when you want to treat yourself, or someone else. And to top it off, they’re a right nice bunch (and the sales are a proper treat, too!).