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Bird Eyewear

In the market for a new pair of frames? Look gorgeous and look after the planet with these sustainable designer specs and sunnies.

Bird is an award-winning Devon brand every climate-warrior needs on their radar, with their on-trend vegan and cruelty-free glasses and sunnies – all made from sustainable materials, including wood, bamboo, and recycled plastic.

Founded four years ago by a clever band of brothers, Ed and Lawrence Bird, the aim was to make a difference by creating contemporary frames using sustainable materials, something which – astonishingly – was lacking in the market at the time. Before they knew it, Bird was putting other eyewear brands in the shade. They nabbed a gong for ‘Frame of the Year’ at the Oscars of the spectacle world, the Opticians Awards. Then in 2020, Bird became the first B-Corp Certified eyewear brand, quite a coup, and even now they are one of only five globally. Not bad for a side hustle which started at Ed’s kitchen table.

Working from their Exeter HQ, Bird now create over 30 styles suitable for women, blokes, and their latest uber-durable range for kids, Birdies. They look like super-bendy plastic, but are made from processed castor oil beans. Who knew that was even possible?

If you fancy a bird’s eye view (see what I did there?) prices start at £29 for Birdies, up to an affordable £129 for adults, available online and from south-west stores, including Sancho’s in Exeter and The Eden Project. To make it easy-peasy, Bird let you try on four pairs at home with their quick-turnaround Home Try On for just £1, which – because they’re lovely – they donate to their partner charity SolarAid, which helps distribute solar light to families in Zambia and Malawi.

Guaranteed to improve your specs life!

This month in Devon

Bird Eyewear, Exeter, Devon EX4 8DS

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