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Brilliant Boden

Cliché-busting, unisex kidswear is a huge trend and we've gotta a lorra love for these super-cool and colourful Boden bits.

We’ve always had a soft spot for Boden’s childrenswear  but they’ve really upped their game of late, not least with their current range of non-girly girls’ clothes. Brands seem to be finally taking note that not everyone wants to dress their daughters as all-pink glittery princesses nor their sons head-to-toe in football and spaceship motifs. John Lewis, of course, was the first major retailer to remove girls/boys labels from their childrenswear, while a whole slew of new online kidswear brands are creating cool unisex pieces (which certainly opens up the possibilities of hand-me-downs.) Gender stereotypes, be gone!


Culotte Playsuit (from £26), Party Jersey Dress (from £28) & Jersey Printed Dress (from £20)

If there’s a little girl in your life who’s obsessed with pirates, sharks, rockets or dinosaurs, Boden will be your happy place this season. This prehistoric print culotte playsuit (from £26) is ridiculously cute, no? Ditto this blue castle dress (from £28) – can this really be a party dress without frou-frou nor frills? Yes, it can.

Whistle whetted? Here are some more of our favourite gender cliché-busting brands…

grey romper with milk word

This Organic Zoo romper (£30) is so cute it almost makes me want to have another baby (almost!) The ethical brand’s unisex slogan playsuits and tops are all 100 percent organic cotton.


This John Lewis jacket (£16) and trousers (£10) have a groovy jacquard print, are unisex and 100 per cent organic cotton. What’s not to like?Grey kids t shirt

London-based, Portugal-produced brand Piupia makes nonchalantly cool kidswear in a muted palette – because you don’t have to dress your child like Mr Tumble, after all. Case in point: this understated T-shirt (£24).

Superman t shirt

Now anyone can be Superman. Love this H&M T shirt (£7.99) with a reversible sequin motif. There’s a Batman one too.

yellow towelling suit

Don’t forget Jools Oliver’s Little Bird range for Mothercare, with its ’70s summer vibes and rainbow motifs. This sunshiney towelling playsuit (£14) will make even the grumpiest nipper smile.

kids sundress

This quirky printed sun-dress (£30) was inspired by a child’s drawing of a house (must say, that child is way better at drawing than me). It’s typical of Turtledove London’s clean, graphic unisex styles.

red jumper with bear

Tootsa’s bold, bright unisex pieces are lots of fun – this bear sweatshirt (£38) has a zip attachment which you open to reveal his teeth and tongue. So it’s basically a top/toy hybrid.

Boden Kids

Find more ideas here


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