Ooh, you smell nice
Muddy HQ is a-waft with the coolest new unisex scents from the hottest perfume brands in the biz.
If you’re looking for a new perfume for summer how about something a leetle bit different? We’re an all-female team here at Muddy HQ but the office air is currently fragranced with wafts of musk, leather and wood – we’re big fans of a new wave of unisex scents. Given that we’re living in a society where trad gender boundaries are breaking down (you’re just not with it if you’re not gender neutral or non-binary, frankly), it makes sense that perfume brands are getting in on the act – after all, why limit your market by labelling something specifically male or female? And – bonus – if that means we never again whiff another sickly sweet vanilla or heavy floral then bring it on, we say.
Our current favourites include the work of twentysomething hipster perfumier Tom Daxon – especially the lemony Sicilian Wood.
Meanwhile, Molton Brown may be an old-school brand but their latest one, Coastal Cypress & Sea Fennel is basically the smell of Mediterranean summer hols, with a modern, masculine edge. Quirky cult brand Escentric Molecules is a big fave in the office. Its Molecule 01 fragrance consists of one sole molecule, a woody aroma usually used as a perfume basenote, which reacts with your own pheromones to create a unique scent. Be warned though – you can’t really smell it on yourself but everyone around you can, so don’t be fooled into dousing yourself in half the bottle.
Meanwhile, Diptyque‘s fragrances are all unisex (they’re not just candlemakers doncha know), ditto Byredo, with their chicly minimal packaging, as are good old Jo Malone. We recommend the sexy, spicy Pomegranate Noir.
We’ve certainly come a long way since Calvin Klein’s classic androgynous scent, the fresh, citrussy CK1, which launched in 1994 and became the trademark pong of every sixth form common room and halls of residence. Its follow-up fragrance, CK2, launched last year, hoping to draw in a whole new generation of unisexuals (er, have we just invented a demographic?) The only problem we foresee with gender-free scents? The men in our households nabbing them from the dressing table.
Words: Kerry Potter