Eep – My hair’s gone vegan!
I've gone and stuck my head into brand spanky new Plymouth salon Adore at No. 14. Check out what happened!
THE BRIEF: to zshush (or however you spell it), re-shine and restore my bonce, plus *cough* hide those emerging “mature” tones.
ADORE at No.14 has been open since the end of July. It’s a small and stylish salon in a quiet backwater in St Judes in Plymouth, with plenty of free parking on-street. It’s immaculate, bright, clean and simply designed, and feels a bit like an artist’s studio.
Owner Paul Marriott has been hairdressing for almost 11 years now. A salon owner at just 25, he honed his craft in London with brands like Bumble & Bumble and Tony and Guy before joining Charleine Wain (of BBCs Apprentice glory). Three more stylists work with him, plus two nail technicians and a brow wizard. And he’s expanding, after less than a month in business.
WHAT’S ALL THE FUSS ABOUT, THEN? Glad you asked. This salon, unlike any other in Plymouth, uses REF, a vegan range of products produced in Stockholm, Sweden.
Made from fruit, plant and veggie extracts, a key ingredient in the range is rosemary oil, which helps keep the cuticle in tip-top condition. The brand has grown quite a following in the UK already and popped up behind the scenes at this years London Fashion Week. Plus, the packaging is very pretty on the shelf. Being exclusively vegan is super-important to Paul, who’d almost come to accept that he couldn’t do his job without using products tested on animals. Promoting his vegan values meant he could put his new business on the map with a brill USP, and with a truly personal stamp, too.
HOW HE DID IT
THE CONSULTATION: “Sharon wanted something different, but not drastically so. When we were chatting, I pushed information out of her to hear what she thinks about her hair and how she feels about it. I listened for trigger words, and hers were “brassy” (a no-no). and “soft” and “natural”. I’m also on the look-out for what the hair needs prescribing, so looking at the canvas I had to work with I noticed Sharon’s hair was quite dry and that she had a few prolific mature hairs” [ahem].
THE COLOUR: “I needed to create a bespoke mixture that will penetrate the coarse white hair enough to give an opaque cover [alr-i-i-i-ght, already!]. I’ve given Sharon’s hair a Darkened Root colour with freelights (so-called because of the way they are applied; so rather than a methodical approach, I look at the hair and see areas that need lightening and contour). Using light, caramel brunette tones, I’m recreating what her hair would naturally do if she spent time in the sun [Editor thinks chance would be a fine thing]. Colouring has become really creative these past few years; this is a good step for someone who wants something different without being full-on; and without the damage that comes with putting the hair through multiple processes. It’s also a good build-up to change, but if Sharon didn’t like it, she could easily change the tone, density and richness of the colour. Sharon’s also had a Proplex treatment, which ensures the hair stays in good condition while taking the hair through the lightening process “.
THE SNIP: “I’ve kept the cut quite simple and I’ve given Sharon a solid base cut to repeat structure in her hair, but leaving the front slightly longer, so we still get the pretty, soft, relaxed and natural look that she wanted”.
THE DRY: “Sharon has a lovely, natural curl and so I worked with that. It would be a shame to run straighteners through and we’re all trained to dry and style using only our hands. I used a round brush to encourage the natural curl. This kind of wet-to-dry styling means it’ll last longer than rough-drying and then curling. I used a thickening spray because, even though there is plenty of it, Sharon’s hair is quite fine and I wanted to give a bit of play, natural volume and a lived-in look. I also used Wonder Oil to protect it against the heat.”
Right, then, you want to see? Et Voila!
Whaddya think? Pretty snazzy, no? The first one to spot a grey hair gets a date with Tom Hardy. Comments in the box below, please.
THE COST: All new customers will get 20% off on their first visit. After that, a creative colour costs a snip (yep, went there) at £75, including a complimentary cut and blow-dry. You can upgrade that to a Proplex service, restoring, reconditioning and protecting your hair during the chemical process at an additional £15. REF shampoos and conditioners retail at £14 and masks are £16
ADORE at No.14, 14 Langham Place, Plymouth, PL4 9QH. Tel 01752 658971. adore-hair.co.uk